Talk Ink, Inc. literary marketing & promotion

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Literary Marketing and Promotion

After beginning in 1994 with custom phone card promotions, Talk Ink Inc. expanded to encompass all forms of literary marketing and promotion. Besides custom phone cards, the company routinely tailors book promotions involving various print media--postcards, bookmarks, poster/mailers, flyers, press kits, book plates and stationary as well as embroidered and custom printed t-shirts, sleepshirts, hats and specially created promotional products such as dolls, perfumes, etc. Utilizing an assembled team of specialists--including award-winning designers, media and direct mail experts and Internet database technicians--company founder Sally Schoeneweiss achieves maximum results for each individual client.

Promotional Phone Cards

Humprhey bogartGlobal Phone Talk, originally a division of Talk Ink, Inc., began in 1994 over a lazy breakfast in a lovely hotel with author Heather Graham. Over coffee, Sally Schoeneweiss shared a new promotional idea: a prepaid phone card. Heather said, "Let's do it!" and so began a company and a professional association that has grown and flourished. Phone cards, with free long-distance phone time and personalized voice message, have a perceived value in the marketplace and are often termed "pocket billboards." Sally took the unique approach of custom designing each carrier and envelope--as well as the actual phone card-to complement new book introductions and to establish author name branding.

Booktalk

Talk Ink established an Internet presence with the official launch of Booktalk in July 1996. Booktalk is an online booklovers' community composed of many of today's bestselling and popular authors. BooktalkPersonalized author home pages are complete with excerpts from bestselling novels as well as information about upcoming releases, author notes and personal hobbies and interests as well as publisher, literary agent and book industry information. Writing related articles by Booktalk authors and others in the writing community and upcoming literary events are also included on Booktalk pages. One visitor recently filled out an onsite form with this comment: I'm so glad I found you.


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